Alexander McQueen | Spring/Summer 2014 | Campaign Film

The CAMPAIGN SHOT BY STEVEN KLEIN, FEATURING KATE MOSS

Inspiration comes from the many progressive art movements of the early Twentieth Century – a mix of primitive shapes, graphic forms and bold colour. There is a suggestion of the clean lines and the dropped waist of the 1920s in places.

Kilts, leggings, biker jackets, boxy coats and tunic tops all feature with a nod to uniform and sportswear. Shoulders are relaxed. Inner structures are absent and garments are finished with laser cutting so that they are eased and light.

Metal embellishment, jewellery, and aged multiple zip trim are reminiscent of found objects as are heavy bracelets in different geometric forms. Triple layer box pleats, sun-ray pleats, bulleting, flocking, perforation and feather embroideries are all key details of the collection. Traditional silk-screen printing and beadwork are elaborate and placement is technically advanced but the overall effect remains graphic and fresh.


http://www.alexandermcqueen.com – A campaign film featuring the Alexander McQueen Spring/Summer 2014 Collection, directed by Steven Klein and featuring Kate Moss.

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